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Ashurst advises Liberum Capital Limited on sale of Superdry's IP assets

    Global law firm Ashurst is advising Liberum Capital Limited, as sponsor, in relation to the sale by Superdry Plc of its intellectual property assets in certain countries within the South Asia region.

    Superdry has agreed to sell to Reliance Retail its intellectual property assets, including SUPERDRY brand and related trademarks, in India, Bangladesh and Sri Lanka. The deal will be via a joint venture - in which Superdry will invest 9.6 million pounds for a 24% stake.

    The transaction constitutes a Class 1 transaction for Superdry under the Listing Rules. Completion of the transaction is therefore conditional on the approval of Superdry's shareholders.

    The Ashurst team is led by partner Nicholas Holmes, assisted by senior associate Marianna Kennedy and associate Kseniia Samokhina.

    Reliance Retail Ventures Limited's premium retail arm, RBL, manages over 18,000 stores in India, featuring 50 different luxury fashion brands. The brand has a presence in 7,000 towns and a total shopping area of over 65 million sq ft. This partnership will allow future growth of the Superdry brand in new territories while enabling thei company to focus on its established territories where it has expertise.